ANTEPRIMA with KIM CHAEWON of
LE SSERAFIM
ANTEPRIMA is excited to unveil its enchanting Spring-Summer 2025 Standard WIREBAG campaign, “Summer Dream in Color”, featuring KIM CHAEWON, a prominent member of the internationally acclaimed K-pop group, LE SSERAFIM. This captivating campaign celebrates the joy of self-expression, blending vibrant energy and playful femininity, perfectly highlighted by ANTEPRIMA’s iconic standard WIREBAGS.

Dive into the summer vibe with
KIM CHAEWON

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LUCCHETTO

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MOTIVO CHARM

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MACRAMÉ

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A symbol of pure cuteness

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SECCHIO STILOSO

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STANDARD Z

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HELLO KITTY

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Effortless Luxury for Everyday Joy