ANTEPRIMA X BEA BONGIASCA

This Spring-Summer 2024, ANTEPRIMA fearlessly embraces innovation, while Bea Bongiasca lends her unique perspective to redefine the brand's identity. Together, they boldly push the boundaries of creativity, reshaping the landscape of modern fashion with their transformative designs. The extravagant Kawaii style with Bea and ANTEPRIMA’s combination of organic shapes, colourful palette, which calling for a new generation that looks and feels like a fun time. Inspired by Bea Bongiasca's own vibrant nature, the collection exudes joy, individuality, and evoke the spirit of Harajuku - colorful, loud, flashy, and growing outward, consuming everything in its path.